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  • L-R: Ms Nina Patricia Da Costa, General Manager, Singapore, Malaysia and APAC Travel Retail at the LEGO Group; Ms Low Yen Ling, Senior Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry; Ms Chung May Khuen, Director, National Museum of Singapore
    Press Releases

    The LEGO Group builds Singapore's largest LEGO® mural at the National Museum of Singapore to celebrate the country’s 60th year

    In celebration of Singapore’s 60th birthday, the LEGO Group has partnered with the National Museum of Singapore to unveil a hyperlocal and immersive LEGO® experience that celebrates our nation’s rich heritage and vibrant culture through play.

  • LEGO set
    Press Releases

    The LEGO Group Unveils New LEGO® Ideas Italian Riviera Architecture Set

    The LEGO Group announces the launch of the LEGO® Ideas Italian Riviera set (21359), a stunning architectural model kit designed for adults. This set invites builders to embark on a captivating journey to the picturesque Ligurian coast, allowing fans to recreate the charm of a quaint fishing village nestled by the Mediterranean Sea.

  • LEGO Icons TRANSFORMERS Soundwave Set
    Products

    The LEGO Group Debuts the LEGO® Icons TRANSFORMERS Soundwave Set for Decepticon Fans

    The LEGO Group, in collaboration with leading games, IP and toy company Hasbro, reveals the LEGO® Icons TRANSFORMERS Soundwave model set (10358), an immersive building experience crafted for adult fans. This collectible set captures the essence of the iconic Decepticon Soundwave and his loyal cassette companions in a detailed and dynamic LEGO brick interpretation.

  • LEGO Duplo House
    LEGO Voices

    Behind the scenes with the LEGO Group's Head of Design and WWF Denmark on inspiring kids to take care of the planet through play

    Louise Bontoft and Tobias Emme Høgsberg talk about how sustainability sustainable practices and creativity come together to help inspire the next generation.

  • KENNY
    Press Releases

    Kenny Ortega Appointed Executive Producer On LEGO® Friends Live-Action Musical Special

    • Filming Kicks Off in London This August
    • Experience the magic of Heartlake City through music, storytelling, and dazzling dance numbers
    • Innovative Technology Brings LEGO® Friends to Life Like Never Before

  • LEGO Friends Friendship Tree House Hangout
    Sustainability

    The LEGO Group and WWF Denmark collaborate on new design guidelines to help children imagine a more sustainable future through LEGO® play

    The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible practices in play experiences.

  • LEGO F1 2025 British Grand Prix Trophies
    Formula1

    The Ultimate 75th Birthday Present! The LEGO Group Surprises Drivers with LEGO® Brick-Built Trophies at Silverstone’s FORMULA 1® BRITISH GRAND PRIX

    Today, the LEGO Group will present the top three drivers of the FORMULA 1 BRITISH GRAND PRIX 2025 at Silverstone with the first-ever Formula 1 trophies made entirely of LEGO® elements.

  • plants
    Press Releases

    Let Creativity Bloom: New LEGO® Botanicals Sets Arrive This Summer

    This summer, the LEGO® Botanicals collection grows with two standout sets for nature-loving builders: introducing the LEGO® Botanicals Hibiscus Flower (10372) and LEGO® Botanicals Mini Bonsai Trees (10373).

    • Frederik Loving Headshot
    LEGO Stories

    The LEGO Group appoints Fredrik Loving as Senior Vice President and new Global Head of LEGO® GAME

    The LEGO Group today announced the appointment of Fredrik Loving as Senior Vice President and Global Head of LEGO® GAME, effective 1st July 2025.